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Pravin Kamble

what is dwell time?

Posted on May 13, 2017February 9, 2025

The Dwell time is a measure of how your customers make the most of your web site by factoring in how lengthy they hang around on sure pages. The longer your individuals keep on a web page, the extra fascinating your content material.

How Does Dwell Time Affect search engine marketing? 

The faster they depart, the upper your bounce price, and the more severe your search engine marketing rankings are more likely to be as a result of meaning your title tags, meta descriptions, and finish content material don’t match up with the data shoppers had been truly on the lookout for once they landed upon your pages.

If the consumer closes the tab, if the consumer clicks to a different web page in your web site, or if the consumer navigates to a different web site from bookmarks or the URL bar, that ends their time spent on web site.

Dwell time solely applies if the consumer then returns to the search outcomes web page, which is an motion Google can monitor. So within the instance above, with the one who spends twelve hours with the tab open, it’s not going to be dwell time. 

Pravin Kamble

About the Author

I’m Pravin Kamble, a digital marketing leader with 15+ years of experience across B2B SaaS, marketing automation, CRM, lead generation, and data-driven growth.

I write practical guides on AI, marketing tools, automation, analytics, and pipeline growth for marketers, founders, and growth teams.

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