- Marketing Analytics Executive Education Program (Wharton University of Pennsylvania)
- Marketing Analytics Executive Education (Berkeley Exec Edu)
- Business Analytics: From Data to Insights (Wharton University of Pennsylvania)
- Marketing Analytics Certification by Berkeley – University of California (edX)
- Post Graduate Certificate Program in Data Analytics (Purdue University)
1. Marketing Analytics Executive Education Program (Wharton University of Pennsylvania)
This program is offered by the Wharton University of Pennsylvania experienced faculty. This program will help you plan an analytical approach for optimizing your marketing spends and make informed decisions. It is ideally designed for individuals who stay involved in the product lifecycle, growth strategy, or marketing practices, such as marketing manager, general or business manager, or brand manager.
After completing this program, you’ll be able to navigate privacy laws and ethical pitfalls effectively while incorporating machine learning, natural language processing, and artificial intelligence into your analytics pipeline.
Key Takeaways –
- Learn how to collect and use customer-level data to lead your company in maximizing profitability, one customer at a time
- Learn to strategically determine optimal pricing for your business to maximize profit and be able to apply statistical tools to design new projects and predict customer demand
- Know about applying multi-touch attribution and experimentation approaches for improving efficiency in your marketing campaigns
- Work through real-world examples, try-it activities, assignments, case studies, and knowledge checks with live faculty sessions
Duration of program: 6 weeks
You can Sign up Here
2. Marketing Analytics Executive Education (Berkeley Exec Edu)
This practical program is organized by UC Berkeley Executive Education professional instructors to help you discover the values and approaches of a data-driven approach for marketing. In this curriculum, you’ll learn about the four steps for analytics mastery while gaining the self-assurance to apply innovative marketing analytics initiatives in your organization. Throughout the lectures, you’ll understand how analytics can significantly improve your ROI and grow your business. The curriculum is prepared with extensive case studies, graded assignments, quizzes, and other study material to help you transform your skills quickly. Upon completing the curriculum successfully, you’ll also receive a certificate of completion to showcase your skills.
Key Takeaways –
- A perfect curriculum designed for marketing managers, analysts, brand managers, and marketing executives to improve their knowledge
- Learn how to make informed marketing decisions based on analytics, apply analytic tools, models, and frameworks for optimizing marketing ROI
- Know how to leverage analytics and experimentations for gaining a competitive advantage
- Be able to develop a marketing strategy for customer acquisition, development, and retention
- Work through real-world case studies of top companies like Netflix, Booking.com, Rocket Fuel, etc. to improve your learnings
Duration: 2 months
You can Sign up Here
3. Business Analytics: From Data to Insights (Wharton University of Pennsylvania)
If you want to generate data-driven business decisions to lead your company towards success, this productive curriculum is an ideal fit for you. It is specifically designed for managers and business leaders to provide them with the tools required to lead their organization from the front. In this curriculum, you’ll gain an understanding of how to look at data and identify insights, expand your ability to make long-term predictions, and set future actions to make better business decisions. At the end of the program, you’ll be able to use analytics to improve business performance within your functional area while impacting your business.
Key Takeaways –
- Learn and comprehend the business implications of analytics, equip yourself to draw business-relevant insights, and grow your career
- Know about the latest ideas in business analytics and learn the structured approaches of problem-solving via analytics
- Covers essential learning outcomes with each session, such as descriptive analytics, predictive analytics, forecasting future events, and more
- Learn to interpret and visualize simulation model results to assess complex business decisions in uncertain settings
- Get access to live teaching sessions by Wharton faculty and data analytics simulation to improve your knowledge
Duration: 3 months
You can Sign up Here
4. Marketing Analytics Certification by Berkeley – University of California (edX)
This MicroMasters program will empower learners with quantitative marketing techniques that can be deployed immediately to gain practical benefits in the workplace. This series of courses focus on the best practices and approaches for measurement and analysis of the crucial factors that impact the decision in the corporate world. Commence the journey by understanding the methods to derive insight from the data of your organization and solving real-world problems. In case you are looking for a comprehensive take on business analytics, then do have a look at our compilation of some of the best Business Analytics Certificates.
Key Takeaways –
- Apply analytics tools and processes to solve real-life challenges.
- Work with advanced programming languages, decision trees, conjoint analysis and more.
- Understand the competitive trends, distribution and sales performance, compare brick and mortar vs e-commerce channels.
- A wide variety of examples and demonstrations helps you to get a clearer view of the topics.
- Take a look at the practical applications in price and promotion cycles.
Duration: 4 courses, 4 weeks per course
You can Sign up Here
5. Post Graduate Certificate Program in Data Analytics (Purdue University)
Individuals interested in boosting their career in data analytics can take help from this effective curriculum. Joining this prospectus will enable you to discover everything related to data analytics by starting your journey with the introductory courses on Statistics with SQL training. The program follows a Bootcamp model prepared with real-life projects and business case studies to help you attain a broad understanding of data analytics. During the sessions, you’ll learn R programming language while comprehending how to write R code, use R data structures, and create functions. Moreover, the curriculum provides additional alumni benefits from Purdue University, exclusive hackathons, and masterclasses delivered by IBM experts.
Key Takeaways –
- A comprehensive program that covers foundational concepts like statistics foundation, analyzing data with Python, and database interaction with SQL
- Build a solid foundational knowledge in data analytics with the Python Bootcamp and learn the fundamentals of Python programming
- Understand how to perform simple statistical analyses, build meaningful data visualizations, and predict future trends from data
- Work with a data analyst capstone project to bring your newly acquired data analytics skills together
- Test your skills with industry-leading projects from top companies like Google, Walmart, Amazon, etc.
Duration: 8 months
You can Sign up Here
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