In 2024, many B2B teams began using LLMs in B2B marketing not as experimental tools, but as core systems shaping how content is created, campaigns are executed, and GTM decisions are made. One mid-sized SaaS company quietly transformed its marketing engine by feeding sales call transcripts, CRM data, and win-loss notes into large language models. … Continue reading LLMs in B2B Marketing: How Large Language Models Reshape Content, Operations, and GTM