Introduction: Why This Debate Matters More Than Ever In today’s complex B2B landscape, the tension between Account-Based Marketing (ABM) and Demand Generation (Demand Gen) is more relevant than ever. As buyer journeys grow longer and decision-making units expand, marketers face mounting pressure to justify spend and deliver pipeline. But should you invest in ABM, scale…
Category: Marketing Strategies
AI Isn’t Just for Big Brands—How SMBs Can Leverage It
Introduction For years, AI has been perceived as a tool reserved for industry giants with deep pockets. But the reality? Artificial intelligence is no longer an exclusive luxury; it’s a necessity that even small and medium-sized businesses (SMBs) can leverage to compete, grow, and thrive. If you think AI is out of reach for your…
Gen Z vs. AI: Who’s Really Shaping Your Marketing Strategy?
In 2025, marketing is no longer about picking one approach over another. It’s about navigating the intersection of technology and human behavior. Two forces are shaping the future of marketing strategies: Gen Z and AI (Artificial Intelligence). While Gen Z demands authenticity and purpose, AI offers precision and scalability. But who’s truly in charge? Let’s…