1. Introduction: The Shift from Intuition to Data Influencer marketing has come a long way from relying on gut instincts to decide who can represent a brand. Today, artificial intelligence (AI) is rewriting the rules of how brands connect with influencers. By analyzing data, predicting trends, and optimizing campaigns, AI enables marketers to make smarter […]
In a world dominated by data and algorithms, digital marketing often feels like a numbers game. From click-through rates to conversion percentages, success seems measurable, calculable, and entirely logical. Yet, beneath the surface of this precision-driven landscape lies an unexpected disruptor: emotional intelligence (EI). Yes, the ability to understand, empathize with, and respond to human […]